the wheel barrow

project overview

The Wheel Barrow is a conceptual mobile refillery truck built around a zero-waste philosophy. Earthy green and warm beige, organic illustrations, and playful typography shape an identity that feels approachable and planet-conscious, applied across a truck wrap, social media content, and branded reusable merchandise.

project type

vending truck design

year

2025

software

adobe illustrator

client

(hypothetical)

process

The process starts with a repeating pattern of eco-themed illustrations applied as a full truck vinyl wrap. The busyness of the pattern reveals a legibility problem, so the logo is refined directly from one of the pattern icons and the design is rebuilt around it using solid colors, bold typography, and a cleaner composition to create something more impactful and readable at scale.

The process starts with a repeating pattern of eco-themed illustrations applied as a full truck vinyl wrap. The busyness of the pattern reveals a legibility problem, so the logo is refined directly from one of the pattern icons and the design is rebuilt around it using solid colors, bold typography, and a cleaner composition to create something more impactful and readable at scale.

other projects

other projects

other projects

Chai & co.

app design

doberman

logo design

beers across

public space design