Thingalicious came up in 2016 as one of Gurgaon’s latest hotspots for unique and carefully curated fashion jewelry pieces. They predominantly ran the business online and through pop-up stores across the country. Their pieces were worn by hundreds, even spotted in magazines and fashion events. The pieces themselves were very distinct, however the brand lacked identifiability. Now, in 2026, this rebrand hopes to shine a light on the stellar collection as it makes a comeback after a short hiatus.