Central to the brand identity is the circular logo, inspired by the design inlaid at the center of the John T. Myers Bridge, the venue. By incorporating this into the logo, the identity roots the festival in its location, enhancing the sense of authenticity. Hues of deep green, golden amber, and burnt orange reflect the quality and diversity of Indiana’s craft breweries. Bold typography facilitates engagement and accessibility. Branding is applied across signage, tickets, and event collateral.